When creating the CD case and poster we decided to use the same colour, text and picture on both so that they would compliment each other. Firstly, our main colour scheme is a black background with gold text, we have chosen this because on many of Jazmine Sullivan's own merchandise and advertisements she has used two main colours for her colour scheme and the song has a slight Jamaican element to it and black and gold are two colours from the Jamaican flag. Moreover, the flag is also incorporated into the video itself and when using the green screen, we changed the background to black to highlight Maria singing. Therefore, this helps to establish links between our video, CD case and poster.
Secondly, the poster and to some extent the CD case can help to promote the song because it is eye catching, the design fits with our genre of music and they link to the music video itself. However, it can be said that our design is aimed mainly at women due to the style of the font and colours used. But, this has been done purposely as the song is mainly directed at women. Therefore, our target audience is women so we had to produce products that would interest them into purchasing the CD. In addition, the poster is for a magazine advertisement and the majority of readers will be female so we need to focus on what would attract them.
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