Need you bad was written by Jazmine Sullivan herself and produced by Missy Elliott. Jazmine’s frank, take-no-prisoners approach to songwriting, coupled with her passionate delivery, will quickly establish her as the one to watch this year and years to come. Furthermore, Missy Elliott already has years of experience as an artist and producer so knows what her target audience will want to see.
However, when watching the real video for this song, the group felt that it wasn't very exciting or adventurous. It had the basic elements of a music video but didn't experiment with many idea's and didn't show the story that the song was telling. As a result, one of our inspirations for choosing this song was to produce a more creative and interesting music video than the original.
We realise with no budget this will be difficult, but as a group we all have many good idea's that we have merged together to create a dance element of the video which shows the artist and have planned a story element of the video to illustrate exactly what the song is about.
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