Planning

I had personally picked the song over summer and my group agreed it would be a good choice, so we picked the song Need U Bad by Jazmine Sullivan as it is different and not widely known. The song's genre is called lovers rock, we thought that it was a perfect choice because one of our aim's is to have our project stand out and be different and it is a genre that is not popularily displayed . This is wikepedia's defintion of the genre;

From Wikipedia, the free encyclopedia
Lovers rock is a style of reggae music noted for its romantic sound and content. While love songs had been an important part of reggae since the late 1960s, the style was given a greater focus and a name in London in the mid 1970s.[1]

After listening to the song and learning about the three ways in which music videos relate visuals to song, (through illusration, amplification and disjuncture) ideas flowed easily and we decided on a concept that would embody a mixture of illustration and amplification through narritve and performance as well as concentration on star image.
Some of the reasons we chose to portay the video this way are because of our inspirations from award winninig R&B videos such as Michael Jacksons' Thriller and award winning Reggae vieods like Sean Paul's Get Busy. This way we could combine the two styles to create something new and different.

We wanted to get started immediately so we have gone wrecking on locations around Manchester's Piccadilly and to a place called Castlefields- a pretty and secluded area that we decided was ideal due to its romantic and yet isolated essence. Also we have started rehersal for the dance section in our video, using the Dance Space in the Zion Arts Centre where we will also be filming.