Evaluation - Audience Feedback

To find out what our audience thought of our video, we played it for fellow students and asked them for feedback on what they thought of our video.

In general the feedback that we filmed and the feedback off others was very positive and one of our main strengths was that the video was edited to the beat of the music and that the lip singing was in perfect time with the music.

However, we did receive some useful criticisms that we took into account when finishing the editing. One weakness was that the last shot in the video had been edited to make it brighter, but the audience thought that this did not fit in with the theme that ran throughout the video, Therefore, we restored that part of the clip back to the original colour so that it looked clearer and fit well with the rest of the video. Therefore, receiving feedback was very important and has helped us to improve our video.

Directors Commentary

Our completed music video

Screen shots of our video

1st shot features a split screen long shot (two dancers postioned in the rule of thirds).

2nd shot features a medium longshot of dancers performing their rehearsals.

3rd shot features medium shot of Maria performing( Star Performer).

4th shot features a tilted shot of the song title writen in a diary and maria.

Evaluation

How effective is the combination of your main product and ancillary texts?

When creating the CD case and poster we decided to use the same colour, text and picture on both so that they would compliment each other. Firstly, our main colour scheme is a black background with gold text, we have chosen this because on many of Jazmine Sullivan's own merchandise and advertisements she has used two main colours for her colour scheme and the song has a slight Jamaican element to it and black and gold are two colours from the Jamaican flag. Moreover, the flag is also incorporated into the video itself and when using the green screen, we changed the background to black to highlight Maria singing. Therefore, this helps to establish links between our video, CD case and poster.

Secondly, the poster and to some extent the CD case can help to promote the song because it is eye catching, the design fits with our genre of music and they link to the music video itself. However, it can be said that our design is aimed mainly at women due to the style of the font and colours used. But, this has been done purposely as the song is mainly directed at women. Therefore, our target audience is women so we had to produce products that would interest them into purchasing the CD. In addition, the poster is for a magazine advertisement and the majority of readers will be female so we need to focus on what would attract them.

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

One of our main inspirations for creating a music video which uses both illustration and amplification was to produce a video that was more creative and powerful at portraying the songs message than the original version. In the original video, the main focus is on Jazmine Sullivan singing in a recording studio. But, we wanted to go further than this quite tiresome idea and add a narrative to our version mixed with a performance element. Moreover, even though this artist does not cover the same genre as Jazmine Sullivan, I believe that Michael Jackson is an amazing artist and extremely inspirational to many other artists and very influential to his audience. His music has touched thousands if not millions of people over the many years through the way he has expressed his lyrics. So, we aimed to produce a video where the lyrics are dominant and powerful and the audience can relate to the feelings and emotions expressed by the artist. Just as Michael Jackson had done.

In addition, Missy Elliot is both an artist and producer; we studied some of her work as it is a similar genre to our song and found that dance routines and close up camera shots of the artist are very common in this type of music video. I also researched the R&B/Reggae artist, Sean Paul. In many, if not all of his video’s there is no clear story line and he often uses disjuncture and dance routines too. However, illustration and amplification are not generally found in many R&B/Reggae videos. Therefore, we decided to use a mixture of both an illustration of the songs story line and shots of our star singing and performing a dance routine. By using a mixture of both, we are including the normal conventions of an R&B/Reggae music video and we are being more original by combining it with a storyline to break away from the norm. As a result, we can amplify the songs meaning and make it more interesting and visual for the audience at the same time.

Poster Research

Our poster we have created features the main actress with a close up of her face. we have decided to use a shot of her face because the close up reflects the emotion of the song lyrics, so by us deciding to have this type of shot would definatly target a audience who know about what the song actually means.

What we liked most about the poster would have to bethe black background with gold font. the design layout of the poster worked well with our music video as we decided to stick to a colour scheme. for example the close ups of Marias face often has a brown/ golden glow when we used the lightening effects when edtiting. The gold font makes our poster look bold and classy we decide to go with the gold rather then white, because we wanted to make the poster attract the audience of both RnB & Reggae listeners, it would attract that particular group due to many of their CD /Postercovers having thses colours to distrbute their music.

It definatly fitted our brief because we planned before hand of what we wanted to include upon both the poster and CD cover we didn't make any changes at all so with 100% we stuck to or orginal plan.

We could have improved the poster if we had more choice of images on maria as we could of looked for a better type of camera shot.

Final Locations

At the beginning of our project we decided to carry out our main filming in Castlefield and in the Zion centre dance studio. Although these were good, original choices we found that we wanted to be more creative and include more than just the two different locations. As a result, not only did we use these two locations but we also filmed in Manchester city centre, on a bus through the town and in college itself. This helped our storyline along as, Maria is showing her journey to college with flashbacks about her time with Cass. Furthermore, we chose to use the college's studio to show the dancers and Maria rehearsing their dance routine before going to the proper dance studio at the Zion centre where they performed the routine perfectly. Therefore, we used a variety of different loactions to help our video become more interesting and to show our commitment to filming as footage as possible.

Examples of Promotional posters

Promotional Posters

Our group is going to make a promotional poster to advertise our video

This is going to consist on 1 front cover they are a number of things which will be included on the front of this including:

-The record label

-When the song will be released

-If you will bebale to download it

-The name of the song

-Name of the artist

-A picture of the artist



The main theme of our poster is black and gold the same as the cd cover, we wanted to keep this colour theme consistant throughout our project becuase they are bold and out standing people will regonise our theme. We aim for a simple and emotional poster which will grab the audiences attention.



Me maria and cass have desided the write Jazmine Sullivan in Gold across the top of the poster Jazmine will be written in capitals and size 24 font and sullivan will be written in lower case underneath of the Jazmine. There will be a picture of the singer at front. The song title will be written in FILL THIS IN at the bottom left hand corner under this will be when the song is released and where you will be able to down load the song from. On the write hand side of our poster will be the record label and their logo.

An example of Promotional poster is:











This Promotional poster is what we aimed for ours to be like. It is very simple and affective.

Our you tube link to Jazmine Sullivan Need you Bad

This is the you tube link to Jazmine Sullivan "Need You Bad"

http://www.youtube.com/watch?v=KHV5PyPiFjg

Poster research

Before designing the poster to advertise our music video, I need to research the important elements and features that it must include. Furthermore, I also need to ensure that the poster consists of the same theme as the CD cover, they can not look totally different.

After looking at posters featuring artists such as Beyonce and Jazmine Sullivan herself, I have noticed that they have some quite similar features:

• They all include a picture of the artist with her/his name in a bold print


• They give details about an upcoming event or single release, including the song or album title


• They are all colourful or have had the colour edited to suit the mood of the song and are eye catching

Here are some examples:

Furthermore, to make sure that the poster is consistent with the colour scheme used for the CD cover I am going to have a black background and use the same gold font. Moreover, i will also use the same picture of Maria on the CD cover to put onto the poster.

CD.Cover Research

The 1st CD is keisha coles album it is a great cover as it features fancy fonts.

The 2nd CD cover is a simple design with jazmin sullivan of the original Need you Bad song our group is considering creating a CD cover like this.

3rd CD cover is Jordan Sparks cd cover i like this cover as it features a close up of the singer face.

Here are some CD cover which Inspired us

Me and Harriet have both started to design the CD cover of our Music video called Need you Bad by Jazmin Sulivan. We both decided to make the cover look like an RnB/Reggae style by research various CD covers within this Gener. We taking in to count that most of the RnB style covers normally features the songwriter with a close up of their face, so we really based our idea on that. So our initial design will be seperated into three cataoguies 1st would be the CD cover, 2nd The Lyrics of the song and 3rd would simply be the back cover of the CD.

The reason why we both decided to include the lyrics into our CD cover is because it would make our inside cover look really authentic due to the reggae gener often includes a song Lyric within a booklet.

Our Design will based upon two colours which are Black & Gold we are using this because black with gold looks modern. its a colour which is a bold & strong , within RnB cover they often go for strong authentic types of font, with sharp images which look pretty good plus it targets a young adult audience as many people are in to RnB so our main intended focus was to particuly target a young adult audience.

A feature which really works well for the cover is having spotlights as a caputers the thougts of a live performance.

Harriet thought by having the spotlights would also engage Maria as the star performer in the video do overall a good idea.

The front cover will consist of

• A Black background with Gold spotlights



• Gold Font Jazmin in Large size18/20 Bold



• Right Align Sulivan in Small writing Gold Font



• Picture of Maria face from video( real, cartoon, silloute shadow)

Lyric booklet

• Size 10 gold font



• Gold Stars on top left corner/ bottom right corner




• Black Background



• lyrics middle aligned

Back cover

• Need you bad in Gold Font size 18



• picture of out media group or Maria.

Editing

Now that we have all of our footage, Maria has been the main editor of our music video. However, everyone has had an input into how it has been edited and we have each made contributions and put forward different idea's into what should be done.

Once all of our footage has been placed on the time line in the order we wanted it, Maria added the music and ensured that the lip singing was completely synchronised with the timing of the music.

Then, we could start to change the colour of certain shots to fit the mood of the music. For example, we made the happy memory of Maria and Cass brighter and much more colourful, in contrast to the shots of Maria singing where sepia has been added and which have blurring around the edges to show her depressed mood.

Furthermore, we have also split screened a number of shots of the dance routine in the middle of our video. We have a vertical split screen shot of the dancers on the left side and Maria singing on the right side, then the next shot switches them around so Maria is now on the left and the dancers on the right. In addition, we have also used a shot where we split the screen into quarters and had single shots of the dancers in the top left corner and the bottom right corner. Then, as the music changes, we swap the images around again. This effect fits with the beat of the music and so will keep the audience's attention.