Evaluation - Audience Feedback

To find out what our audience thought of our video, we played it for fellow students and asked them for feedback on what they thought of our video.

In general the feedback that we filmed and the feedback off others was very positive and one of our main strengths was that the video was edited to the beat of the music and that the lip singing was in perfect time with the music.

However, we did receive some useful criticisms that we took into account when finishing the editing. One weakness was that the last shot in the video had been edited to make it brighter, but the audience thought that this did not fit in with the theme that ran throughout the video, Therefore, we restored that part of the clip back to the original colour so that it looked clearer and fit well with the rest of the video. Therefore, receiving feedback was very important and has helped us to improve our video.

Directors Commentary

Our completed music video

Editing

Now that we have all of our footage, Maria has been the main editor of our music video. However, everyone has had an input into how it has been edited and we have each made contributions and put forward different idea's into what should be done.

Once all of our footage has been placed on the time line in the order we wanted it, Maria added the music and ensured that the lip singing was completely synchronised with the timing of the music.

Then, we could start to change the colour of certain shots to fit the mood of the music. For example, we made the happy memory of Maria and Cass brighter and much more colourful, in contrast to the shots of Maria singing where sepia has been added and which have blurring around the edges to show her depressed mood.

Furthermore, we have also split screened a number of shots of the dance routine in the middle of our video. We have a vertical split screen shot of the dancers on the left side and Maria singing on the right side, then the next shot switches them around so Maria is now on the left and the dancers on the right. In addition, we have also used a shot where we split the screen into quarters and had single shots of the dancers in the top left corner and the bottom right corner. Then, as the music changes, we swap the images around again. This effect fits with the beat of the music and so will keep the audience's attention.

Preliminary shot list

We have decided to plan our shot list before we go out to start filming to ensure that we have a good idea of how to structure our plot. It is only a preliminary list as we can change and adapt shots to suit what is best at the time.

Before the music starts:

• Long shot from a reflection in the mirror of the girls talking and dancing
• Close up of MiMi
• Medium shot of the girls dancing
• Close up of MiMi sitting down
• High angled shot of MiMi texting
• Over the shoulder shot of the phone
• Extreme close up of the phone screen with music title

Music begins and first verse:

• Long shot of MiMi getting off the bus
• Floor shot of MiMi's feet as she's walking
• Point of view shot of MiMi having a memory of herself and Cass together
• Medium shot of MiMi and Cass during the memory
• Close up shot of MiMi and Cass during the memory
• Medium shot pan

chorus:

• dolly shot
• Medium shot reflected in the mirror
• high angled
• low angled
• close up
• feet shot
• medium shot
• dolly shot 360

verse 2:

• point of view shot
• establishing shot of town
• long shot of traffic
• medium shot of MiMi sitting of the park bench
• medium shot of MiMi and Cass on the park bench for the memory
• point of view looking down
• extreme close up of MiMi's eyes
• close up of Cass and MiMi
• over the shoulder shot of MiMi texting

Hook:

• Long shot of MiMi walking towards the camera
• Close up of her face
• High angled long shot
• medium shot
• close up of MiMi singing
• side on shot of MiMi of looking at phone

Chorus:

• similar shots but in a different location
• establishing shot of castlefield showing MiMi in the distance
• medium shot of chairs
• medium shot of MiMi an Cass sat down
• high angled close up of MiMi and cass holding hands across the table
• close up of MiMi texting
• medium of MiMi walking towards the bridge
• long shot of MiMi spotting Cass and Harriet together
• shot reverse shot close up between Cass and MiMi
• pan down of MiMi dropping her phone